Lucy Cooke

L Lucy is an accomplished feature film, visual effects and virtual reality hustler. Born in Perth, Western Australia, she was a children’s television actor before finding her home on the other side of the camera. While at film school completing a Masters in Professional Communications she was approached by a Cinematography lecturer who needed ‘the girl who knew how to get things’. This encounter led her to work as a runner on the Feature Film Son Of A Gun starring Alicia Vikander, Brenton Thwaites and Ewan McGregor.


“Whether in life, on stage or in Virtual Reality, to be passive is to quickly die slowly”.


On wrap, Lucy moved to Sydney where she landed the role as assistant to veteran film director Alex Proyas on Lionsgate’s Gods of Egypt starring Gerard Butler, Nikolaj Coster-Waldau, Brenton Thwaites, Courtney Eaton and Academy Award Winner, Geoffrey Rush.

For two years, she was Proyas’s shadow and a fixture on the Fox Studios lot through pre-production, previs, shooting and the entirety of post-production. Due to the epic scale of the films Visual Effects budget, Lucy knew CG worlds were going to be the future of entertainment.


When actor/producer Vince Vaughn was signed to Mel Gibson’s Hacksaw Ridge in 2015, Lucy was immediately offered the role as his assistant. On wrap she moved to Los Angeles where she became the VFX Coordinator for Rodeo Visual Effects on Game of Thrones Season Six, Fantastic Beasts and Where to Find Them, Pirates of the Caribbean Dead Men Tell No Tales, Fast and Furious Eight and Valerian. Due to her extensive on-set experience, she was sent to New Mexico as data wrangler/vfx coordinator on the Sicario sequel called Soldado starring Josh Brolin, Benicio Del Toro, Catherine Keener and Isabela Moner.


Living in Los Angeles exposed her to the hype of Virtual Reality. She would attend VR talks, events and demo’s alone most nights with the intention of leaving with no less than 20 business cards. In 2016 at VRLA she met CEO of 360 Designs Alx Klive who made her COO. As the VR LA community expanded, she joined the collective making360 and became its Head of Production.


With degrees in Behavioural Science and Media Communications, Lucy believes in the power of digital storytelling to bring about positive social change. “Virtual Reality is undoubtedly the future. As human beings, what we want is to connect to something/anything! If there was a rule book as to how this ‘should’ happen, VR throws that book well and truly out the window.